How to create an Influencer Marketing Strategy like a pro

Create the best influencer marketing strategy

How to create an Influencer Marketing Strategy like a pro

It’s no secret that influencer marketing has become a major force in the digital marketing world. According to a study by IZEA, brands that use influencer marketing generate 3 times more revenue than those that do not. And the numbers don’t lie: 76% of marketers plan to increase their influencer marketing budgets in 2016.

If you are just getting started with this powerful form of marketing, then it can be a bit overwhelming to figure out where to begin. Here are 6 steps for creating an influencer marketing strategy like a pro:

1. Decide what goals you have and what message you want to convey

Before you start looking for influencers, decide what your goals are and what message you want to convey. For example, if you're launching a new product, you might want to focus on reaching new customers by targeting influencers with a large following who can share your brand's story. Or perhaps you're looking for more engagement with current customers by promoting an event or special offer.

2. Find influencers and know what to pay them

The first step is finding the right people with large followings who match your target audience and engaging content style. You want someone who fits into your brand’s voice and will create content that resonates with your audience. Once you find these individuals, it’s time to decide what kind of compensation they deserve for their work. The compensation varies based on each influencer’s reach and audience demographics, but payment ranges from $25-$5,000 per post depending on the type of campaign and whether or not there is a product involved in it.

3. Set a budget and management strategy for your campaign

Once you’ve found your influencers and decided who should be part of your campaign, it’s time to set a budget and develop a management strategy for your campaign. A good way to start is by calculating how much each influencer will cost and then dividing that amount by the number of influencers involved to get a per-person average. That way, when you contact an agency or individual influencer, you’ll know exactly what they charge per post or tweet – which will make negotiations easier!

4. Know how to contact influencers 

Fashion bloggers, travel bloggers, cooking experts and beauty experts all have different needs and interests when it comes to sponsored posts. Traditionally, you would think that the only place you can find the right influencer is by using an agency; however, that has changed now. You can cut out all the middlemen who cut unwanted commissions and jump straight to Celebfarm. This is the place where all your requirements are fulfilled under one roof without any hassle. 

 5. Review and revise

The influencer marketing campaign is a living, breathing thing, so it's important to review its status every few weeks. This should be done as part of your larger marketing plan, but it's especially important in the case of influencer marketing. If you see that a particular strategy isn't working or that there are problems with any of the steps outlined above, you can adjust accordingly.

You might also want to evaluate whether or not your influencer marketing budget is being spent effectively. If you're running sponsored Instagram posts and they aren't performing well, maybe it's time to try something different.

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