Key Influencer Marketing Terms you should Know About

Influencer marketing terms

Key Influencer Marketing Terms you should Know About

The influencer marketing game is changing really fast. The old advertising methods are slowly fading away, and the new generation of digital marketers is starting to take over. There's also a lot more noise than ever as hundreds of thousands of new marketers are jumping on the bandwagon with no clue what they're doing. This means you can't just rely on the same old methods when trying to succeed in this industry.

In this blog, we're going to look at some common influencer marketing terms that you hear all the time in the industry. From platforms like Instagram, Twitter and Facebook to common content sharing metrics like shares, comments, and reach. Have a look!


An advertisement is a paid form of non-personal communication. It is a form of marketing communication that employs an openly sponsored, non-personal message. It is a paid form of non-personal communication


Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Brand awareness

Brand awareness is the extent to which a consumer is aware of a brand. It is a key objective of marketing. Brand awareness can be measured by a variety of metrics. It is important for consumer loyalty and brand equity.

Click-through rate or CTR

CTR is the percentage of visitors that click on a specific link. It is a key metric in digital marketing. It is calculated by dividing the number of clicks by the number of impressions. CTR can be a good indicator of brand awareness and conversion

Engagement rates

Engagement rate is the percentage of people who interact with your content. It is usually measured by the number of comments, likes, shares, and retweets and is a good measure of how people feel about your content

Google Analytics

It is an amazing tool for tracking website traffic. You get answers to questions like, what are the most important metrics to track, what is a bounce rate, what is a conversion rate, what is a funnel, what is a goal


The number of times your ad has appeared on a website or mobile app determines the number of Impressions. It even tells you the number of times your ad has been displayed to users on a specific website or mobile app.


A niche is a market segment that is small enough to be served by a single company. The niche can be a product category, a customer segment, or a geographic location. It can even be a small segment of a larger market.

Return on investment

ROI is the ratio of the profit derived from an investment to the cost of making that investment. It is a measure of the efficiency of an investment and is calculated by dividing the profit by the cost.


SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or a web page in search engines. SEO is a complex process that requires a lot of time and effort.

User-generated content or UGC

UGC is content that is created by the consumer. It is a great way to get your brand in front of a consumer. It is authentic, as it comes from the consumer. UGC can be used to create a community and create brand awareness. 


This describes a piece of content that spreads rapidly across the internet within a short period. The chances of content involving humour or human emotions going viral are comparatively higher. 

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