5 Things to know before choosing an influencer for your brand

Congratulations! Your company has just launched its new product. Now you're looking to engage with online influencers on social media in order to increase awareness, generate leads and sales, and even gain brand loyalty. You're at the right place. Influencer marketing is one of the latest trends in digital marketing. 

With influencer marketing being so popular, the rise in the number of influencers has gone through an explosive growth. Yet still many brands struggle choosing and engaging with the right influencer for their campaign. The wrong choice of an influencer can result in negative brand perception, failure of influencer marketing strategies and lost revenue for a company. Before selecting an influencer for your campaign take some time to consider these 5 things:

1. Relevance

First, think about what you want to achieve and how you want your brand to be represented online. An understanding of a creator niche is must before you start. Then ask yourself these questions: Do you want to tell a story? Create awareness? Drive sales? If so, who are the best influencers to help you achieve this? Are they compatible for your brand or not?

2. Engagement

Engagement tells how many users have interacted with your campaign. The best way to determine if an influencer is right for your campaign is by looking at his or her engagement level.Better the engagement of the influencer, higher will be the impact on their loyal followers. 

3. Reach

Reach refers to how many people see each post from an influencer on social media platforms such as Facebook, Instagram, Twitter and YouTube. Reach can vary greatly from one influencer to another based on their audiences, so it's important that you make sure your potential influencers have high reach or good engagement before signing with them for your campaign.

4. Geographic Location 

Where you influencer is based at and what part of the location does their followers cover is another important aspect to keep in mind while choosing an influencer for your brand campaign. For example, you are a brand who sells water coolers and airconditioners. You wouldn’t want to partner with an influencer who lives in colder regions as your product will not hold value at such geographical location. Neither would you want to select an influencer whose active followers belong to colder regions for the same reason. Which makes it important to keep the location in mind.

5. Authenticity 

Is this person truly invested in your brand/product/service? Do they speak with passion about what they love or is it just another job for them? Authenticity is important when working with influencers because it makes your brand seem trustworthy and relatable. To ensure authenticity, make sure that your influencers represent your brand in a way that aligns with your values and mission statement.

Finally, make sure that you select an influencer who is passionate about your brand and its products or services. It will be much easier for them to create authentic content if they're passionate about what they're talking about!

Now that we’ve told you about all the points that you should keep in mind while choosing an influencer for your brand, let’s tell you where you can find a perfect one- Celebfarm! With hundreds of options to choose from, you get all the data you require in the form of a futuristic portfolio. What’s more?  By using the provided data, Celebfarm finds the best person for yout brand that matches your requirement perfectly. Don’t waste anymore time, Join Celebfarm today!